Chick Sticks Girls Surfboards by Lola




WSSM ~ Womens Surf Style Magazine Meet the Designer Lola Blake and Chick Sticks!

by LOLA BLAKE Posted on May 30, '12

 

WSSM ~ Womens Surf Style Magazine story on Chick Sticks

by LOLA BLAKE Posted on April 08, '12

 

==========================================================================

MEET THE (SURFBOARD) DESIGNER...
Lola Blake
Designer’s name to be printed:
Chick Sticks by Lola
WEBSITE
: www.chicksticksbylola.com


1. Tell us about yourself, and how you got started in the surf-- and now, surfboard design business? (Did someone help you, did you got to school for it, what were some hurdles you had to clear, etc.)

 

LOLA: I eat, sleep and breathe my Chick Sticks and I Love every minute of it! I went from Racing PWC on the National Circuit to learning how to Surf and was instantly hooked. I’m pretty small so right away the bigger boards weren’t working for me and I ended up learning on my Instructors little 5.9 shortie.  I was always the Kook with the Cool boards.  Painted, named, designs on the deck with neon wax, you name it. I couldn’t find what I wanted so I decided to make my own boards that were the shapes guys were riding with some changes to make them girl friendly.  And of course I wanted them Awesome looking.  I started out with Ezera last year, Dave (Pearson) has since moved to Nicaragua and Luiz Masuzo shapes my boards now and I have overtaken the factory with Pink.  It’s been a challenge doing everything on my own but it’s all come together and I have Dealers coming on board now and Sales Reps and Chick Sticks is growing. Sometimes I have to pinch myself when I think about how Chick Sticks has turned in to a full fledged board company.    

2. Your surfboards are no ordinary boards with a few token flowers sprinkled on them-- making them "girl friendly". Tell us what makes your boards especially unique?

LOLA: My boards are all Performance shapes for sure. Five of my eight board models are 5 fin options. Every one has attention to the rocker, rails, dimensions and each shape offers something unique and specific for every skill level. I wanted a full line up so I offer a Grom board on up to a traditional 9.0 longboard and everything in between. I didn’t want to leave any girls out.  I think the one liner I use, ‘Find YOUR board at chicksticksbylola.com’ definitely applies.


3. What do you consider the top 3 most important things to consider when designing your surfboards?

LOLA: he most important thing has always been that my boards WORK. And Girl Friendly means, easier to paddle, narrower tails so easier to duck dive, softer noses so a little more forgiving and lastly that they are beautiful. I have 20 paint designs and more to come. I draw up my paint designs and take them to my painter and I offer Girly Girl and Tomboy designs and things no one else has ever done.


4. What is your favorite design to date and why? (need high resolution photo of this one)

LOLA:  Definitely my Hoochie Mod. That design was a Custom 5 fin option mini egg that I had shaped for me as a personal board and it turned out to be so amazing I added it to the line up at the last minute. It was a modified version of the Hoochie Mama, so I started calling it Hoochie Mod. That is really my flagship board now. It suits beginner to advanced, slop to heavy surf. If I had known it would be the Queen of the Quiver I would have given it a much better name!!

5. Future plans and goals?

LOLA: I have 3 Chick Sticks Skateboards now and I'd like to add a couple more Hybrid Boards, something Fun and Easy for Girls who Skate. I have a shaper and plan to introduce Snow Boards this fall. I’m working with a Factory in LA on my own designs for Board Shorts and down the road my To Do List includes adding SUP Boards to my Brand and growing my Surf School, wow, I have a big list.  I’m basically pedal to the metal right now there’s so many opportunities and I feel Blessed to have the Support that I do and my Friends who encourage me. Most importantly I want to support other Girls in business and empower Women thru Surf, Skate and Healthy Lifestyle. That's my version of Girl Power and that's been my motto all along.

 

Surf Sister Magazine ~ Chick Sticks

by LOLA BLAKE Posted on April 08, '12

   

Narani Henson

Producer

0410 837 854

(02) 6685 9651

narani@surfsister.com.au

We Love To Surf

www.surfsister.com.au

 Surf Sister Magazine

Chick Sticks ~

SURF SISTER:  Can you tell us the story behind the start up of Chick Sticks?  You talk about your boards being " A full line of girls and womens Performance surfboards with girl friendly shapes" can you talk about this in more detail please? 

LOLA:  I was always buying ‘guys’ boards because I wanted a performance board.  The selection for girls is terrible.  All the girls’ boards I saw had no shape whatsoever and you can barely turn on them and they weren’t even cool looking.  When I was first starting out everyone was trying to put me on a 9.0 longboard, which I did and I hated it.  I’m five feet tall and a little over a hundred pounds and when I stopped listening to everyone and starting riding the little fishes and thruster shapes the guys were riding I finally felt in control.  I got sick of being stuck on the inside with a huge heavy board.  Once I learned how to duck dive on the smaller boards Surfing got really fun and started to feel more comfortable to me.   

When I stopped buying used boards and I started having customs made I knew what I wanted.  I wanted a board with a little more foam so I could catch waves easier, not as wide so I could carry it, a softer nose and tail so it was more forgiving and easier to ride and definitely some rocker so there’s less pearling.  The boards I was having shaped were working so well, I was learning to surf on little 5.6 to 5.9 short boards.  I never planned on Chick Sticks being a company but once I started making them for myself, and my friends loved my boards it was like, I have to make these for other girls.  I started my business officially last year and its growing like crazy. I have shops carrying them and sales reps and I consider myself so blessed to be doing what I’m doing.  Of course I’m not the shaper, Luiz Masuzzo is my shaper.  He and I took thruster, egg, fish, fun board and longboard shapes, literally every shape you can make a surfboard and with my input made them girl friendly and easier to ride.  My board models are all my own programs, my own shapes.  

And by super performance, my shorties are the same shapes the guys who rip surf.  Five of my eight board line up are five fin options including my 7.0, 8.0 and 9.0 Bad Betty longboard.  I just love my boards, they are Awesome!!  And they all come with full paint and you don’t pay extra.  I’m getting into some tomboy designs this year, I design my own paint sprays it is so fun to be creative.  I have models for the Grommie Girl, a total beginner just starting out, intermediate, advanced competitive surfer girls on up to 3 sizes of longboard.  I truly make a board for every girl and every level of surfer.    

SURF SISTER:  How long have you been surfing/skating/snowboarding? 

LOLA:  I’ve been Skateboarding my entire life, that's my first love actually. When I was a kid I skated after school with my friends and all day on the weekends. I Love Skating, it’s so fun!! And you can basically do it anywhere. I grew up in Santa Barbara close to the beach and I surfed a couple times but really only got in to Surfing 4 1/2 years ago. I’ve had my share of accidents out there, stitches in my head from the fins, broken bones, blown out knee so my surfing progression has been slow and Ive been out of the water because of injurys several times unfortunately but I’ve always Loved the sport. I’ve always seen it as a beautiful and sexy sport that is so unpredictable because every day the conditions are different and every wave is different.  I Love to be out in the water and a pod of dolphins comes by.  I can’t think of a more beautiful place to be.  I’m not a huge snowboarder because even thou the drive isn’t that bad to get to the mountains in So Cal I don’t get to go very often.  It is important to me to take my trademarked concept of Girl Friendly Surfboards and Skateboards and make the progression to manufacturing Snowboards.  I have a shaper and will be introducing Chick Sticks Snowboards this Fall.  I’m really excited!!   

SURF SISTER:  Can you tell us a bit about surf culture in CA?

LOLA:  I honestly think that is so accepted here to be a Surfer that its not uncommon for me to see guys, young and old, arrive down at my Surf Spot in their business suits on their lunch break heading out for a Sesh and then quickly changing and going back to work.  Also, its tough getting boards made when theres swell LOL shapers, glassers, painters, they are pretty much going to get a surf in no matter what.  And I love to see families out with their little ones, teaching them how to surf.  It’s awesome to live in a place (Southern California) where the climate and the breaks are so mild you can literally surf every day if you wanted to.  And there’s literally a Surf Shop on almost every corner, I love it.    

SURF SISTER:  How many ladies are in the water at your local break? 

LOLA:  I do see more Girls down at my break during Summer.  The Girl there that is the most rippingest and surfs almost every day I recruited to run my Chick Sticks Surf School!!  I love my break because on one side are the Warm Water Jetties where the pros come to surf when they are in town and to the South is Terramar a nice longboard break and then my friends and I surf in the middle.  Just a mellow break, although it can get really huge during winter swell.  I Love small waves, I just want to have fun so when it’s really big I stay out and like to take pictures of the Rippers doing their thing.   

Your Bio:

Lola Blake

Owner, Chick Sticks

Chick Sticks Factory

3052 Industry St, Ste 106

Oceanside, CA USA 92054

www.chicksticksbylola.com

chicksticksgirl@aol.com

(760) 908-8600

Jetty Girls Twenty One Questions with Carissa Moore

by LOLA BLAKE Posted on March 23, '12

  

 JettyGirl

What People are Saying about Chick Sticks.....

by julie hernandez Posted on August 05, '11

                                 

 
                                          Thank you very much. Your customer service is impeccable, probably one of the best I've ever had online.  Kccrall HI

                                        Surfer girls these boards are HOTTTTT!!!!! Whether you are just
                                        learning, or have been surfing since you were a tiny tot, this is the
                                        board for you. I got the
Vixen which is there version of a fish for the
                                        summer, and I seriously have not ever been more stoked on a board
                                        in my life. It was custom made so since I'm only five foot when I have
                                        had a fish type board in the past, they have always felt to wide for
                                        me. I felt like I couldn't really dig in deep so I sometimes had
                                        problems catching waves. But not with my Vixen! I can paddle
                                        quick and be the first one on it every time. It also turns on a dime so
                                        I can carve it up. They have several different types of boards and
                                        several different paint choices. You won't only be the envy of the
                                        water because you have a high end board that stands out
                                        with cutting edge latest and greatest shapes that are specifically
                                        made for a womens body type, you will also have one of the cutest,
                                        coolest boards out there as well. These boards stand out from the
                                        crowd with thier unique designs and colors and I love that they are
                                        a all women board company!!!!

                                        Autumn F 9/7/11 yelp.com

 

                                         I ordered my traction pad on Sunday and received it on THURSDAY. Already been on my board for 5 

                                         sessions.   Very pleased  with the whole process, thank you.  KC

 

                                        The best surfboards in the water!  AB

                                       

 

 


Lola, I finally had a chance to ride my new custom made vixen for the first time today!! The waves are typical Gulf Coast, mushy and small, but I am thoroughly impressed with the quality of the board. It literally glides through the water! It was the smoothest ride and picked up speed very well. Oh, and I had the joy of being on an amazingly painted board while riding!! Thanks again and you'll be getting some pics of me riding it once we have some decent surf around here. Thanks again for your guidance and professionalism! Share the stoke!! ♥ ♥ ♥ —

Chick Sticks Surf and Skate News, Team Rider Interviews & Things to be Stoked About!!

by LOLA BLAKE Posted on August 05, '11

WOMENS SURF STYLE MAGAZINE INTERVIEW WITH LOLA BLAKE ~ CHICK STICKS BY LOLA      March 2012

 
==========================================================================

MEET THE (SURFBOARD) DESIGNER...
Lola Blake
Designer’s Surfboard company:
Chick Sticks by Lola
WEBSITE: www.chicksticksbylola.com


WSSM:  Tell us about yourself, and how you got started in the surf-- and now, surfboard design business? Did someone help you, did you got to school for it, what were some hurdles you had to clear, etc.

LOLA BLAKE:  I eat, sleep and breathe my Chick Sticks and I Love every minute of it! I went from Racing PWC on the National Circuit to learning how to Surf and was instantly hooked. I'm pretty small so right away the bigger boards weren't working for me and I ended learning on my Instructors little 5.9 'shortie'. I was always the Kook with the Cool boards. Painted, named, designs on the deck with neon wax, you name it. I couldn't find what I wanted so I decided to make my own boards that were the shapes guys were riding with some changes to make them girl friendly. And of course I wanted them Awesome looking. I started out with Ezera last year, Dave (Pearson) has since moved to Nicaragua and Luiz Masuzzo shapes my boards now and I have overtaken the factory with Pink. It’s been a challenge doing everything on my own but it’s all come together and I have Dealers coming on board now and Sales Reps and Chick Sticks is growing. Sometimes I have to pinch myself when I think about how Chick Sticks has turned in to a full fledged board company.    

WSSM:  Your surfboards are no ordinary boards with a few token flowers sprinkled on them-- making them "girl friendly". Tell us what makes your boards especially unique?

LOLA BLAKE:  My boards are all Performance shapes for sure. Five of my eight board models are 5 fin options. Every one has attention to the rocker, rails, dimensions and each shape offers something unique and specific for every skill level. I wanted a full line up so I offer a Grom board on up to a traditional 9.0 Longboard and everything in between. I didn't want to leave any girls out. I think the one liner I use, ‘Find YOUR board at chicksticksbylola.com’ definitely applies.



WSSM:  What do you consider the top 3 most important things to consider when designing your surfboards?

LOLA BLAKE:  The most important thing has always been that my boards WORK. And Girl Friendly means, easier to paddle, narrower tails so easier to duck dive, softer noses so a little more forgiving and lastly that they are beautiful. I have 20 paint designs and more to come. I draw up my paint designs and take them to my painter and I offer Girly Girl and Tomboy designs and things no one else has ever done.


WSSM:  What is your favorite design to date and why? 

LOLA BLAKE:  Definitely my Chick Sticks Hoochie Mod. That design was a Custom 5 fin option mini egg that I had shaped for me as a personal board and it turned out to be so amazing I added it to the line up at the last minute. It was a modified version of the Hoochie Mama, so I started calling it Hoochie Mod. That is really my flagship board now. It suits beginner to advanced, slop to heavy surf. If I had known it would be the Queen of the Quiver I would have given it a much better name!!



WSSM:  What are your future plans and goals?

LOLA BLAKE:  I have three Chick Sticks Skateboards now and I'd like to add a couple more Hybrid Boards, something Fun and Easy for Girls who Skate. I have a shaper and plan to introduce Snow Boards this fall. I'm working with a Factory in LA on my own designs for Board Shorts and down the road my To Do List includes adding SUP Boards to my Brand and growing my Surf School, wow, I have a big list. I'm basically pedal to the metal right now there’s so many opportunities and I feel Blessed to have the Support that I do and my Friends who encourage me. Most importantly I want to support other Girls in business and empower Women thru Surf, Skate and Healthy Lifestyle. That's my version of Girl Power and that's been my motto all along.

 
 My website is so fun please visit www.chicksticksbylola.com

Follow me on Twitter @chicksticksgirl

and Check Out and Like my Chick Sticks Facebook Page http://www.facebook.com/home.php#!/ChickSticks